"Let's show 'em how Rock 'N Roll's supposed to make ya feel!" -Richie Finestra, VINYL

Executive Creative Director: Peter Frankfurt
Creative Directors: Alan WilliamsMichelle Dougherty
Executive Producer: Jon Hassell
Lead Producer: Tess Sitzmann
Producer: Dunja Vitolic
Lead Editor: Jessica Ledoux
Editor: Zach Kilroy
Type Designers: Jeremy Cox, Henry Chang
3D Animators: Bhakti Patel, Dan Meehan, Sekani Solomon
Coordinator: Krista Templeton
Additional Designs: Nick Wiesner, Michael Sistek
Type Animations: Dan Meehan, Henry Chang

Music: “Sugar Daddy” by Sturgill Simpson


2016 Emmy Nominated for Outstanding Main Title Design


Imaginary Forces Opens Vinyl for HBO

Peter Frankfurt and the Imaginary Forces crew capture the Zeitgeist of 1970s New York for the titles of HBO’s new music business drama “Vinyl” with a visceral interpretation of the sex, drugs, fashion, hedonism and chaos that defined the dawn of punk, disco, and hip-hop.


"To create Vinyl’s opening title sequence, the producers enlisted studio Imaginary Forces to channel Richie’s depraved essence and capture the zeitgeist of ‘70s NYC. A team working in both New York and Los Angeles brought together numerous concepts — including high-speed and macro photography — to create a minute and a half of blisteringly intense, hard rockin’ title design. From the moment the stylus needle first tears into the LP’s groove to rocker Sturgill Simpson’s final venue-demolishing scream, the Vinyl sequence is turned up to eleven throughout, still reverberating in your chest as the show begins. Forget the encore, give us that opening act again."


"Reminiscent of the jarring, invigorating work of David Lynch, the sequence finds its manic rhythm alongside Sturgill Simpson’s “Sugar Daddy,” transitioning rapidly between shots of the pulsating metropolis: the speeding subway, the crowd-surfing urbanite and the beat of the drum. Alluding to the evocative, surreal collapse of a building around music exec Richie Finestra in Martin Scorsese’s pilot, the sequence builds to a point of destruction, as the walls cave in."