07.19.17 - Interview with promaxbda
CHECK IT OUT HERE
07.12.17 - INTERVIEW WITH THE VERGE
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06.06.17 - promax bda 'the art of title design'
I will be talking about how my vision for Anne with an "E" became a reality. I will be speaking amongst some other talented directors, each sharing their process and vision.
"Title designers capture the essence of a program and set the tone for what is to come. In this session, Emmy winners Ellen Kahn and Lynda Kahn lead a conversation with a panel of creative directors behind some of the most notable program titles as they discuss their creative process."
Here's who's speaking:
Alan Williams, Creative Director, Anne with an "E"
Stuart Bass, Director, A Series of Unfortunate Events
Lisa Bolan, Creative Director, Queen Sugar
Lawson Deming, Creative Director, The Good Fight
05.16.17 - BUZZFEED INTERVIEW
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04.17 - OFFF BARCELONA 2017 BOOK
04.17 - by way of brooklyn magazine
What's better than receiving your favorite (and largest) magazine in the mail? Being featured in it! Thanks Sarah Kim for making my dream come true and Yvonne Yi for being so brilliant. If you haven't checked out http://www.bywayofbrooklyn.com
03.10.17 - sxsw | ICONS IN THE AGE OF BINGING
I'll be packing my bags and heading to Austin next March for the SXSW conference. Along side Emmy nominated and award winning Creative Directors Karin Fong, Jeremy Cox, & Michelle Dougherty we will be leading a discussion on the trajectory of TV and Film titles and what it takes to make some of entertainment's most iconic sequences. With so much content on our screens, it's never been more important to draw an audience in. We will expand on how they continually succeed in finding the essence of a story and package it in unique and exciting ways - all under 90 seconds. What is our process, what are our collective successes and what are some of there hard earned lessons. By incorporating over 20 years of industry-leading title design experience, we are having a conversation on where titles have been, to where titles are going. So if you are also heading to SXSW 2017 make sure to stop by and check out, Titles: Icons in the Age of Binging.
11.7.16 - SYTLE FRAMES NYC
I was honored to have attended and presented at this year’s FITC Styleframes NYC. This conference is a unique opportunity for industry leaders and Fortune 500 companies to discuss the process and nuances of the art of pitching. It’s a great blend of creative and logistic perspectives.
There are a myriad of opinions on how to successfully pitch your ideas, and here are a few more to add to the mix: 5 tips on pitching that I took away form this year’s conference.
Always Pitch in person, if the opportunity is available to you. This is the most impactful and memorable way to present your ideas. If you are not able to present in person, according to IBM’s Elizabeth Kiehner, try delivering your pitch standing up. The active participation of standing up and engaging (although they cannot see you) comes across in your voice and delivery.
Elizabeth goes on to say, when presenting multiple concepts, have a strong opinion as to what direction is your top choice. Your client is looking for your expertise and your particular voice. Leaving the client to guess your favorite, can instill doubt that you have found the perfect solution. Don’t undersell your opinion; they came to you for a reason.
Whether you are investing 20% of the budget on a pitch, or like Mike Alderson of Man Vs Machine, a simple test video shot on his iPhone, if the concept is smart, never underestimate your clients' ability to see it. Steve Viola, SVP of Design at FX, spoke to this fact, that when you know you've found the winning solution and the remaining concepts aren't yet there, remove them. Never risk diluting the potency of a strong concept for the sake of quantity.
During a panel discussion lead by Ben Radatz of MK12, we learned to make sure you are giving the client what they want: this includes ideation, budget range and restrictions. Remember that you are the expert. Don’t sell them on something that doesn’t make sense with the budget or the timeframe, or the potential team/studio capabilities. This can also mean making sure that you are not too hyper focused on one aspect of a client request and rather looking at what they are saying as a whole.
Elizabeth Kiehner also stated, artists shouldn’t be be addicted to pitching, but to winning. Understand what your company excels in and find the clients that appreciate that. Practicing discretion on what you will or won't pitch on will only increase your chances of success.